"Environment - People - Animals"


 

SUSTAINABLE ETHOS

We aim to challenge and push boundaries of sustainable fashion, so that we can contribute to a more climate-friendly and cruelty-free world. This means putting the welfare of people, animals and the environment at the core of everything we do.

Vegan

As a sustainable brand we support a cruelty-free fashion industry, where animals aren’t exploited because of their skins and hair. According to recognized international sustainability indexes, vegan materials are the most environmentally friendly choice, partly because the production of animal-derived clothing helps to finance and maintain the unsustainable animal agriculture. For this reason, we decided to become a 100% vegan brand from 2020.

Less is More

We believe in producing small quantities to minimise overstock and to inspire our customers to a more slow and circular consumption. We encourage a cruelty-free and sustainable closet that will last for years, where you thoughtfully replace and add long-lasting pieces. Therefore, we aim to offer clothes that stand the test of time in terms of both quality and design. To close the loop our customers can hand in their pre-loved items to one of our stores for second use. 
 
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"By using the HIGG MSI tool when choosing materials, we’ve improved our climate impact and lowered our average material score from 316 to 43"

 

MATERIAL & PRODUCTION

Material choices play a significant role in a product’s lifetime sustainability impact, so we push for better fibers and finishing processes. Organic cotton, plant-based materials such as certified viscose and lyocell fibers, recycled polyester and rescued deadstock are some of the materials featured in our collections.
 

HIGG Sustainability Index (MSI)

When we choose new materials we use the Higg Materials Sustainability Index (Higg MSI) to measure the environmental sustainability impacts of different materials. Developed by the Sustainable Apparel Coalition, (SAC), it's the apparel industry’s most trusted tool to accurately measure the environmental sustainability impacts of materials. The index takes into account the energy, water and chemicals used to make materials, as well as generated waste.





Plant-based Fibers

Mayla started off as a silk brand. As silk fibers has one of the highest HIGG scores and as the process includes boiling silkworms alive, a sustainable and vegan friendly replacement needed to be found. Conventional viscose is not a suitable fabric to use because it leads to deforestation and has harmful processing methods, where too much chemicals and water is used.

With a traceable, transparent and fully European supply chain, we’ve finally found a sustainable plant-based fiber with similar characteristics as silk. Extracted from FSC-certified forest in Sweden the wood pulp is turned into sustainable viscose-yarn in either the German manufacturer ENKA or the Austrian manufacturer Lenzing. The fabric is woven into fabric in Turkey and finally produced in Portugal. Another eco-friendly plant-based fiber we use is Tencel™ lyocell, also produced by Lenzing and certified according to FSC.


Organic Cotton

Conventional cotton should be avoided. It causes water scarcity and uses high levels of chemicals, synthetic fertilizers and pesticides that are associated with cancer, hormone- and birth defects in humans and animals. Organic cotton, however, does not use any chemicals and even though it still uses a lot of water it can be rain-fed and not irrigated. The HIGG score for organic cotton is 48, compared to conventional cotton which is 99.

Eco Denim

All Mayla Denim is produced using organic cotton and an eco-certified E-flow nanobubble technology. A minimal quantity of water is needed with zero discharge. For the finishing effects an eco-friendly ozon and laser technique is used. Compared to traditional treatments E-flow uses 55-95% less water, 80- 90% less chemicals and 20-40% less energy.

Deadstock

Out of the SS20 collection 40% is made out of deadstock materials, which are leftover and over-ordered fabrics from wholesalers, other designers and fabric warehouses. By using available fabric we reduce textile waste and lower our carbon footprint. The materials we use are vegan and have a verified fabric composition.